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Privacy policy

Updated December 28, 2023

This privacy policy sets out how Lil' Baby Cakes® uses and protects any information that you provide when you use this website. Lil' Baby Cakes® is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement. Lil' Baby Cakes® may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.  

 

What we collect

We may collect the following information:

  • name
  • contact information including email address and phone number
  • demographic information such as address, city, state, postcode, preferences and interests
  • other information relevant to customer surveys and/or offers

For the exhaustive list of cookies we collect see the List of cookies we collect section.

What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

  • Internal record keeping.
  • To improve our products and services
  • To improve our website
  • To improve customer service
  • To process your specific transaction
  • We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.  We always provide an unsubscribe link in such emails should you wish to no longer receive such messages.
  • From time to time, we may also use your information to contact you for market research purposes to help improve our services. We may contact you by email, phone, or mail. 
  • We may use your information to customize our website according to your interests. 

Our Use of Email Communications

If at any time you would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions in each email. Just click on the unsubscribe link and you will be automatically removed from our mailing list.

The only exception to our email unsubscribe policy is your order confirmation email, product review requests, and shipping confirmation emails. These are part of our order processing and customer satisfaction communications and would not have unsubscribe information.  These emails are required to provide order status information and to request customer feedback specific to your order.

Security

We are committed to ensuring that your information is secure. In order to prevent unauthorized access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.  We use a secure server for processing your credit card information. All supplied sensitive/credit information is transmitted via Secure Socket Layer (SSL) technology and then encrypted into the Authorize.net payment gateway providers database only to be accessible by those authorized with special access rights to such systems, and are required to keep the information confidential.

Your credit card information is never stored on our servers.  

How we use cookies

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyze web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyze data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Google Analytics

This website has enabled the use of Google Analytics 4.  As part of the terms of service for Google Analytics 4, Lil' Baby Cakes® does not collect any personally identifiable information (PIA) when you visit our site.  Further, Lil' Baby Cakes® may utilized Google Analytics Advertising features.  These features include the following:

  • Remarketing with Google Analytics
  • Google Display Network Impression Reporting
  • Google Analytics Demographics and Interest Reporting
  • Integrated services that require Google Analytics to collect data for advertising purposes, including the collection of data via advertising cookies and identifiers

Remarketing

LilBabyCakes.com may use 3rd party vendor re-marketing tracking cookies, including the Google Adwords tracking cookie. This means we may show ads to you across the internet, specifically on the Google Content Network (GCN). As always we respect your privacy and are not collecting any identifiable information through the use of Google’s or any other 3rd party remarketing system.  You can opt-out at any time by following the instructions in the Opt-Out section below.

The third-party vendors, including Google, whose services we use – will place cookies on web browsers in order to serve ads based on past visits to the Lil Baby Cakes® website.  Third party vendors, including Google, use cookies to serve ads based on your prior visits to this website. This allows Lil' Baby Cakes® to make special offers and continue to market our services to site visitors who have shown interest in our products.

Opt-Out

You may opt out of Google’s use of cookies by visiting the Ads Preferences Manager. Also, you can opt out of other third-party vendor’s use of cookies by visiting the Network Advertising Initiative opt-out page.

DoubleClick’s Remarketing Pixels

You may opt out of DoubleClick’s remarketing pixels, your privacy policy can instead tell people to opt out of DoubleClick’s use of cookies by visiting the DoubleClick opt-out page or the Network Advertising Initiative opt-out page.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites as such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways:

  • Whenever you are asked to fill in a form on the website (e.g., contact form), Lil' Baby Cakes will use that information only for responding to your request.  Your contact information is never sold to any third parties.
  • If you are a Lil' Baby Cakes customer or have expressed an interest in our services through popup forms on our site, we may use your personal information for contacting you about our services and promotions.  Unsubscribe options are always provides in such correspondences.

We do not sell, distribute or lease your personal information to third parties unless we are required by law to do so. 

You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please write to us at the address shown on the bottom on this page.

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible using our Contact Us form. We will promptly correct any information found to be incorrect upon your request.

California Online Privacy Protection Act Compliance

Because we value your privacy we have taken the necessary precautions to be in compliance with the California Online Privacy Protection Act. We therefore will not distribute your personal information to outside parties without your consent.

Children's Online Privacy Protection Act Compliance

We are in compliance with the requirements of COPPA (Children's Online Privacy Protection Act), we do not collect any information from anyone under 13 years of age. Our website, products and services are all directed to people who are at least 13 years old or older.

Your Consent

By using our site, you consent to our privacy policy.

Changes to our Privacy Policy

If we decide to change our privacy policy, we will post those changes on this page, and/or update the Privacy Policy modification date below. Policy changes will apply only to information collected after the date of the change. This policy was last modified on December 28, 2023.

Contacting Us

You may contact us using the information below:

Lil' Baby Cakes®
13335 15 Mile Road
Sterling Heights, MI   48312
United States
email:  sales AT lilbabycakes dot com

866-944-2253 (toll free)

List of cookies we collect

The table below lists the cookies we collect and what information they store.

COOKIE name COOKIE Description
CART The association with your shopping cart.
CATEGORY_INFO Stores the category info on the page, that allows to display pages more quickly.
COMPARE The items that you have in the Compare Products list.
CURRENCY Your preferred currency
CUSTOMER An encrypted version of your customer id with the store.
CUSTOMER_AUTH An indicator if you are currently logged into the store.
CUSTOMER_INFO An encrypted version of the customer group you belong to.
CUSTOMER_SEGMENT_IDS Stores the Customer Segment ID
EXTERNAL_NO_CACHE A flag, which indicates whether caching is disabled or not.
FRONTEND You sesssion ID on the server.
GUEST-VIEW Allows guests to edit their orders.
LAST_CATEGORY The last category you visited.
LAST_PRODUCT The most recent product you have viewed.
NEWMESSAGE Indicates whether a new message has been received.
NO_CACHE Indicates whether it is allowed to use cache.
PERSISTENT_SHOPPING_CART A link to information about your cart and viewing history if you have asked the site.
POLL The ID of any polls you have recently voted in.
POLLN Information on what polls you have voted on.
RECENTLYCOMPARED The items that you have recently compared.
STF Information on products you have emailed to friends.
STORE The store view or language you have selected.
USER_ALLOWED_SAVE_COOKIE Indicates whether a customer allowed to use cookies.
VIEWED_PRODUCT_IDS The products that you have recently viewed.
WISHLIST An encrypted list of products added to your Wishlist.
WISHLIST_CNT The number of items in your Wishlist.

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